MVP Dealer Network

Where we are going with our exclusive network?

Only the best Harley-Davidson® dealers will join the MVP network of dealers. When selecting MVP dealers for our network, we examine several criteria in advance to make sure there is a good synergy between MVP Inc. and our prospective franchisee:

  • Ownership / management philosophy
  • Customer hospitality
  • Location / accessibility
  • Inventory selection
  • Market opportunity
  • Longevity / sustainability
  • Creation of exclusive MVP territories / markets

We select one dealer in a given market that we feel is a best fit for our program. The dealer selected to join MVP is granted a pre-defined, exclusive MVP territory, creating a point of differentiation from other Harley-Davidson® dealers. While our background has been in the support of Harley-Davidson® dealers, the MVP brand and its exclusive offerings will drive customers to seek out the MVP dealership in a given area regardless of the featured motorcycle manufacturer.

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From the drivers behind its creation to its evolution into a World-Class loyalty application for the heavyweight motorcycle market.